Advances in industry and technology interfere in many aspects of our daily lives and the world of pets is no exception. The humanisation of pets and a significant increase in the number of pet owners are some of the main drivers of the pet food market in Europe. It has been found that the demand for natural and organic pet food has increased since the last few years and is expected to continue in the coming days, as pet owners are becoming very conscious about the health of their pets.
The number of pet owners in Europe has been steadily increasing, driving the pet food market. The number of pet households on the Old Continent has increased by 20 million in the last nine years and now stands at 91 million. The main reason for this increase is the social factor and the therapeutic effect that animals have on humans.
Pets provide companionship, emotional support, reduce feelings of loneliness, reduce stress levels and help us to increase our social activities. It also contributes to self-esteem and positive emotions, especially for children. Moreover, even in some countries, such as Spain, there is legislation that recognises pets as «living beings endowed with sentience» and no longer as things. In fact, there are many who consider them not only their best friend, but also a member of the family, sometimes even the most beloved member of it.
All these arguments are very compelling reasons for companies in the pet food business. Customers want to offer the best to their pets and, therefore, companies want to provide the best food and reach the hearts of consumers. Thus, pet food has specialised and improved towards more premium and natural formulas, without forgetting functionality (specific diets to address the problems of these animals that are living longer and longer) and indulgence, as a reward, snacks or treats.
In this context, brands such as PCM offer innovative products in their line of pumps. Two outstanding models are:
Hyfeed
The PCM HyFeed progressive cavity pump with Moineau™ technology is ideal for transferring highly viscous, heterogeneous fluids with or without particles, pasty or even sticky and bacteriologically sensitive fluids.
This pump is particularly suitable for the fresh food and cosmetics markets. It has been designed in compliance with food recommendations and requirements to avoid any retention zone and to facilitate cleaning.
Easyfeed
The PCM EasyFeed progressive cavity pump (food grade version) with Moineau™ technology is ideal for transferring highly viscous, heterogeneous fluids with or without particles, pasty or even sticky fluids. This pump is particularly suitable for the meat and fruit and vegetable markets. It has been designed in compliance with food recommendations and requirements to avoid any retention zones and to facilitate cleaning.
In summary, the pet food market in Europe has experienced growth driven by the humanisation of pets and the increase in the number of pet owners. Consumers are looking for premium and natural foods to meet their pets’ needs. Like businesses, they want to be competitive in a world undergoing so many changes in terms of innovation. At TDF, we are committed to suppliers who continue to broaden their horizons and help us to offer our customers the maximum guarantee and reliability in their projects.
